The non-profit organization JAAGO Foundation has partnered with The Asia Foundation to promote the Let’s Read app, a free digital library developed by the latter to make reading fun and easy, in 64 districts of Bangladesh.
The JAAGO Foundation has signed a Memorandum of Understanding with The Asia Foundation to launch a seven-day #LetsReadTogether reading campaign across the country.
The week-long campaign kicked off on April 22 as part of UNESCO’s World Book Day, according to a press release.
The campaign will include door-to-door outreach programs aimed at educating parents on the importance of reading and encouraging them to inspire their children to read more.
In addition, young volunteers will demonstrate how easy it is to download the Let’s Read application on a smartphone. A total of 16,000 parents and 16,000 children are expected to be reached by this campaign.
“We view this partnership between The Asia Foundation’s Let’s Read Program and JAAGO as organic and extremely powerful. This will have a lasting impact on children’s access to high-quality reading and learning materials,” he added.
Korvi Rakshand, Founder and Executive Director of the JAAGO Foundation, said, “In a world where screens have become ubiquitous, we need to remember the importance of reading books.
“Our goal is to help children develop a love of reading so they grow up with a solid foundation for education, success, and overall well-being.”
Every year, UNESCO celebrates World Book Day on April 23 to pay tribute to the world of literature, promoting the benefits and pleasure of reading books.
The day is celebrated around the world to honor authors, illustrators, translators and to promote books and reading.