Rajasthan film policy to boost film production in the state

Lately Best Exotic Marigold Hotelmade box office records after Octopus, a James Bond thriller that was filmed in Udaipur and was a super hit. A number of famous Hollywood films shot in Rajasthan are Shakespeare Wallah, at the City Palace, Alwar; The jungle Book (1994), at Mehrangarh Fort; The Crown Jewelin Udaipur; The deceivers, the heat and the dust, the distant pavilions (all in Jaipur); Octopus in Udaipur; Siddharthaat Deeg; Sonar Kellain Jaisalmer; Autobiography of a Prince, in Jodhpur; Das Wilde Lebenin Jaipur; Holy Smokein Jaipur; Kamasutra in Jaipur and Pushkar; Darjeeling Limited in Jodhpur. Rajasthan is definitely the most popular destination for Hollywood movies in India.

The award-winning film The warrior (2001), with Irrfan Khan, and Mira Nair’s vanity lounge (2004), starring Reese Witherspoon, were filmed in the beautiful locations of Rajasthan. A night with the king (2006) starring Omar Sharif had its plot based in the Middle East and the deserts of Rajasthan proved the best alternative to the sands of the Gulf.

The fall (2007) by Tarsem Singh beautifully captured the beauty of Jodhpur, Wes Anderson The Darjeeling Limited, starring Adrien Brody, Owen Wilson and Jason Schwartzman, was filmed in the Palace on Wheels and may well have inspired many Westerners to take a trip to Rajasthan on this luxury train. Salman Khan’s first international project, Worry (2007) starring Ali Larter and directed by Willard Carol was filmed in Jodhpur and the famous Khimsar Fort bordering the Thar Desert.

The state film policy has been placed under the responsibility of the tourism department and the film tourism policy aims to have provisions that will provide financial assistance, rewards and cash incentives.

According to a senior tourism department official, the policy will not only encourage the shooting of Bollywood, Hollywood and other language films, but will also encourage producers to make films in the Rajasthani language. The state government will offer cash incentives based on the actual films showing or describing the Rajasthan destination. Rajasthan’s film production, which has a small but strong market, has suffered in recent years from a lack of support from the state government. Meanwhile. the Gujarati film industry has flourished with financial subsidies from the government of Gujarat. The Rajasthani government would also create a special package for the Rajasthani language film.

Films always attract tourists and it is a good way to publicize the attributes of the state as a tourist destination.

About Herbert L. Leonard

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