The #SummerOfDrop22 campaign paves the way for the future of loyalty programs, giving its NFT and Collectible-holding members access to savings on travel and entertainment, a “memory bank”, exclusive gifts and more Again.
TORONTO, May 24, 2022 /PRNewswire/ – Drop’s Exclusive Collectibles Help Shoppers Live a More Rewarding Life and gives new meaning to “personalized rewards”.
With a highly anticipated and unrestricted summer approaching, Drop is giving consumers even more chances to make memories this season by leveraging their loyalty program. These unique NFTs and collectibles will provide holders with exciting rewards and exclusive access to Drop perks for the ultimate summer. Benefits will include a 10% discount on travel and entertainment purchases, a $1,000 memory bank, access to giveaways, and VIP access to a #SummerOfDrop concierge service that will connect shoppers with additional experiences and rewards.
Disrupting the Loyalty Rewards Market with Web3 Innovation
Drop is disrupting the loyalty rewards market by inviting customers to experience Web3 in a simple, low-stakes, and frictionless way. Building on Drop’s first utility NFT launch last January – which demonstrated increased demand for Drop’s amplified rewards – this program represents an exciting opportunity to level the playing field of Web3 for digital shoppers and play a leadership role in defining the future of the loyalty market.
Derrick FungFounder, Drop Technologies, said, “Web3 is the natural evolution of our platform. It has been an ‘Aha moment’ for us, both as a potential gateway to traditional commerce and as a new form of consumer interaction. With this version, we have an incredible opportunity to transform loyalty and disrupt the shopping rewards experience by putting the “fun” into non-fungible. We aim to build the Web3 journey of Drop alongside our consumers eager to get started in the world of NFT while giving newcomers the ability to experiment outside of traditional NFT with in-app collectibles. We’re excited to bring these exclusive, cutting-edge moments to our members.”
As much of the population is still learning the concept of Web3 and NFTs, Drop will provide customers with an easier way to get started with the introduction of In-App Collectibles. While these collectibles have similar characteristics to NFTs, they will not live on the blockchain, but rather in the app, allowing customers to learn about digital collectibles in a familiar setting. As consumers engage with these innovative rewards, it will reveal important insights into consumer behavior that will help Drop refine its business strategy and expand its product offering.
A limited edition in-app collectibles for Web3 newcomers
On June 15, Drop will also launch a series of in-game collectibles and in-app purchases for users to earn even more rewards: Drop Pets and Shop. With one or more of the 10,000 unique Drop Pets to collect, users can feed their pets daily and watch them bring home surprises like points, power-ups and bonuses. A total of 1,000 Shop collectibles will also be released, with stackable rewards that allow members to earn more points the more they buy. In-app collectibles will serve as an entry into the world of digital collectibles without blockchain integration for populations who are new to the world of NFTs.
For #SummerOfDrop, 12 NFTs will be released in total, featuring 3D motion visual designs that capture a sense of light summer fun. Shoppers have four different ways to access this exclusive collection:
Thanks to an in-app contestencouraging shoppers to redeem 500 points between May 25 and June 14 for a chance to win one of three NFTs;
By purchase on Open Sea or Rare Circles (available from June 21, 2022);
With special gifts on social networks via NFT influencers;
By visiting the Pop-Up Summer of Drop Beach on May 27 in Small Italy, New York City for extra chances to win
#SummerOfDrop22 will also mark the launch of a Drop Discord channel for NFT-related conversations about commerce, selling, and Web3 innovations where users can unlock unique shopping experiences.
The #SummerOfDrop22 concierge service will be available only to campaign NFT holders, providing access to a team of agents who will be on hand to meet shoppers’ wants and needs, whether it’s accessing a special summer event, finding the perfect garden landscaper or looking for a new Polaroid camera to take fun pictures with friends.
SummerOfDrop22 New York Pop-Up: Drop of the “Summer Scene” in Little Italy
To celebrate the launch of the #SummerOfDrop22 campaign, Drop will be hosting a pop-up activation at 174 Center Street in New York City of 12 p.m. to 6 p.m. on May 27 leading up to Memorial Day weekend, marking the unofficial start of summer. Activation will feature an exciting “Summer Scene” beach setup, featuring beach volleyball, a frozen treat cart and surprise QR code light projections, enticing shoppers to join Drop and enter to win a #SummerOfDrop22 NFT.
About Drop Technologies
Drop (joindrop.com) is a rewards company on a mission to improve the way consumers shop. Using the free app available on iOS and Android, Drop creates a personalized rewards experience from over 500 partner brands. Members earn points when they purchase using the app, automatically with a linked credit or debit card, when they play in-app games or complete surveys. Deposit points can be redeemed for gift cards at places like Uber Eats, Starbucks, Sephora and more, and invested in charitable donations or contest entries for unique experiences. Drop’s Crypto feature also allows members to invest their points as Crypto, providing another opportunity to play in the Web3 space. To date, Drop has over 5 million members and has rewarded customers with $28 million in rewards and counting. Based at Torontowith an office New YorkDrop is backed by world-class investors including NEA, Kensington Capital, HOF, Royal Bank of Canada and Sierra Ventures. For more information, visit joindrop.com or follow @joindrop on Twitter and Instagram.
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SOURCE Drop Technologies