Cairo International Film Festival pays tribute to Hungarian filmmaker Béla Tarr

DUBAI: Dutch Moroccan Egyptian model Imaan Hammam took to Instagram to share photos from her latest campaign with German luxury brand BOSS.

In the trio of snaps, which the model captioned “#BeYourOwnBOSS,” Hammam can be seen posing in a selection of outfits from the brand.

One flash shows a shimmering mini dress, accented with a sharp black blazer, while another sees the model sitting on the floor in a warm cardigan and small BOSS bag.

The brand has brought in a number of famous faces in recent weeks, such as Australian actor Chris Hemsworth acting as the face of BOSS Bottled Parfum and Italian tennis player Matteo Berrettini showing off the brand’s watches.

For its part, Hammam crowns a fruitful year, marked by numerous international campaigns.

In September, she was unveiled as the star celebrity of a Dutch football team Ajax campaign for their latest pre-match collection.

The model presented a campaign for the club’s new line, which is a collaboration between Adidas, Ajax and Daily Paper and is worn by the team during pre-match warm-ups.

In August, the catwalk star premiered Tiffany & Co.’s latest promotional video for the American luxury brand’s Lock collection alongside American skateboarder Tyshawn Jones.

Later that same month, she starred in Romanian-Jordanian designer Amina Muaddi’s latest campaign, which celebrated the duo’s Arab roots.

The short clips, shared on Muaddi and Hammam’s Instagram accounts, were filmed in Cairo.

In the video captured by British Egyptian filmmaker and photographer Dexter Navy, the 26-year-old catwalk star showcased Muaddi’s new Drop 2/22 collection.

The hammam is one of the most requested models in the industry. She was spotted in Amsterdam Central Station before making her runway debut in 2013 walking in Jean Paul Gaultier’s couture show.

Since then, she has appeared on the catwalks of major fashion houses, such as Burberry, Fendi, Prada, Marc Jacobs, Moschino, Balenciaga and Carolina Herrera, to name a few.

Hammam, who has been featured in top fashion publications, such as Vogue and V Magazine, has also starred in international campaigns for DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani and many more.

About Herbert L. Leonard

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