Your browser does not support HTML5 audio
Technological planet learned on Wednesday that ByteDance was testing the paid novel market. The company recently launched the “Douwen Novel” app, which is supposed to be a small-scale version of a potentially larger business later.
“Douwen Novel” will focus on high quality, ad-free novels. In terms of functionality, the app will support a variety of custom settings like font size, background color, and page rotation methods. Different from other reading apps, Douwen Novel is mainly divided into male and female categories with the aim of creating an exclusive reading space for users.
At present, Douwen Novel primarily hosts novels online, including topics such as fantasy, history, fairy tales, and city life.
The application also adopts a paywall with which readers will have to pay a certain amount of “book coins” to read the next chapter of a novel. In addition, the app offers a “monthly reading” subscription which will allow users to read as many books as possible for free within a month.
The app is the latest in ByteDance’s efforts to enter the paid novel market. So far, the company has created a matrix of new paid products that has started to take shape, comprising six reading products that have been launched, such as Douwen Novel and Changdu Novel, as well as two products, Cuiguo Novel and Bingke Novel. , which have not yet been launched.
Currently, Tomato Novel, a free product owned by ByteDance, ranks number one in the free novel market in China. While free novels often rely on a large number of fantastic novels while offering full text for free, they rely on advertising to generate profit and can often be less friendly to users’ reading experience. They may also lack substantial and interesting content. Therefore, the launch of new paid applications is more and more popular.
SEE ALSO: ByteDance is betting on the Web Novel Business, by launching the Mytopia application abroad
ByteDance is also developing its reading activity abroad, mainly thanks to the large number of Chinese expatriates abroad.
According to a report published by iResearch on Chinese Internet Literature Abroad 2020, the number of foreign users of Chinese online literature reached 31.935 million, and the overseas market scale reached 460 million yuan (72 , $ 40 million). Over 91% of foreign readers follow Chinese literature online almost every day, with an average reading time of 117 minutes, and 87.1% of foreign users are willing to pay for Chinese literature online.